How To Choose the Right Open Sign For Your Business

First impressions matter and an “open sign helps create the first impression of any business. Often a consumer decides to visit a business after seeing the open sign. Imagine a hungry pedestrian who notices a glowing open sign in the window of a charming cafe. The sign sends the message that the staff at that cafe are ready and waiting for business.

The best open sign is attractive and easy to read. Try the following tips to find an “open sign” that reinforces your brand reputation as it welcomes your customers.

Tips on Choosing the Right Open Sign For Your Business

Choose a sign that is welcoming

An open sign is like a business welcome mat. Choose an attractive sign that looks friendly and inviting. An illuminated sign catches attention from across the street. People are naturally attracted to light, especially during the evening. A friendly sign sets the scene for a positive customer experience.

The sign should coordinate with existing branding

According to Shopify, 52% of customers won’t return to a shop if they find it aesthetically unattractive. Color is a big part of that experience. As much as 85% of a customer’s purchasing decisions are based on visual quality. This applies to merchandise, business decor, and signage.

The best neon open sign reinforces branding through use of color, font, graphics, and general style.

Consider a sign that hints to the product or service you provide

If your business attracts travelers or pedestrians, consider a sign that hints to your product or service. For example, a neon open sign with a coffee cup graphic may be a good choice for a coffee shop.

Always choose quality

Your signage sends a message to your customers about your brand’s quality and prestige. This applies to your open sign as well as your business sign. Choose an attractive, easy to read, well-made sign to send the right message.

Jantec Sign Group proudly manufactures open signs in the United States. For over 25 years, their neon signs signified quality and style.

Comply with any local zoning regulations

Before you invest, learn local whether ordinances or zoning regulations limit your sign choice. Many cities regulate size or placement of signs, and any variation requires special approval according to an Entrepreneur article on choosing outdoor signage.

Some business owners choose the cheapest open sign they can find. After all, the sign exists simply to inform customers the business is open. However, brands that carefully select a quality neon open sign demonstrate a commitment to creating a positive customer experience.

Source

https://www.shopify.com/retail/119923395-why-all-sale-signs-are-red-the-science-of-color-in-retail

https://www.entrepreneur.com/article/48404#

 http://www.jantecneon.com/Neon-Open-Signs.html

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